You’re not alone if you think every celebrity is coming up with their beauty, fashion, or lifestyle brand nowadays. There are so many high-profile Hollywood stars who’ve turned to a side hustle to make big bucks. One would certainly think that a life full of paparazzi, events, afterparties, and acting would leave no time for the celebs to take up a side hustle. However, the success of these celebrity brands sings praises of the hard work and dedication of the stars.
Ahead, explore the 10 most successful celebrity brands in the world right now.
Flower Beauty: Drew Barrymore
Drew Barrymore started her cruelty-free makeup line Flower Beauty in 2013, no doubt she’s an early adopter of the celebrity beauty brands culture. The cosmetics line features beauty products for eyes, face, and lips, including liquid highlighters and lip masks. Over the years, Flower Beauty has released a range of affordable makeup catering to different skin tones and types.
The American actress and film producer made her beauty line a success because she cares about “trying to make things that are affordable but don’t lack in quality or innovation.” Celebrity brands like such are truly an inspiration to all the entrepreneurs out there.
The Honest Company: Jessica Alba
The Fantastic Four actress co-founded the Honest Company in 2011. The company eventually branched out from selling chemical-free baby products to household cleaning supplies, beauty products, vitamins, and nursery furniture. Jessica’s inspiration for co-founding Honest Company came from her experience as a first-time mom.
This is one of those celebrity brands that did not become an overnight success. Honest Company made its name by selling diapers and other baby products and became a $1 billion company in 2015.
EBY: Sofia Vergara
Empowered By You or EBY was co-founded by Sofia Vergara alongside Renata Black. The e-tailer which was established in 2018 focuses on selling lingerie based on its patented ‘no-slip-grip’ technology. What began as a subscription underwear service eventually expanded into a full e-commerce platform, turning the Colombian-American actress and TV personality into a successful businesswoman.
10% of the sales of EBY go to a non-profit organization dedicated to empowering women through microfinance. We need more celebrity brands like EBY!
Avaline: Cameron Diaz
If you follow The Mask actress on Instagram, you know she likes drinking wine a lot. We’re not talking about just any wine but rather organically farmed wine from Avaline. The American actress unveiled Avaline, a line of wines, in 2020 alongside her friend Katherine Power. Avaline made its name by selling wines made with organic grapes.
Unlike other wines that come with additives, Cameron Diaz’s organic, naturally produced wines are free of added sugar, colors, and concentrates.
Goodles: Gal Gadot
The Wonder Woman actress launched her boxed mac and cheese start-up Goodles in 2021 alongside her husband Jaron Varsano. Each box of Goodles contains 6g of fiber and 14g of protein, no doubt it’s a nutrient-rich food brand. Gal’s Santa Cruz-based brand has also earned the Purity Award from Colorado-based Clean Label Project, a non-profit organization that tests top-selling products for industrial and environmental toxins and contaminants.
Celebrity brands like Goodles are phenomenal success stories that inspire you in many ways.
Rare Beauty: Selena Gomez
The famous American singer and songwriter founded her 100% vegan and cruelty-free makeup line Rare Beauty in 2020. Rare Beauty offers various beauty products, ranging from lip oils to eyeshadow sticks. This is one of the most successful celebrity brands that was set up to break down ‘unrealistic standards of perfection’. With Rare Beauty, Selena hopes to promote self-acceptance.
Skims: Kim Kardashian
The American media personality and socialite, Kim co-founded her line of slimming undergarments and Skims with Emma and Jens Grede in 2019. This brand began as a form-fitting basics and shapewear line and branched out to swim and loungewear. Skims blends Kim’s love for minimalism with trendy styles. Apart from its fashion-forward clothing, Skims is also famous for its celebrity-approved status.
There are many celebrities who’ve posed in Skims, including Kim Cattrall, Megan Fox, and Billie Eilish. Skims are Kim’s biggest success. It won’t be wrong to say that Skims is one of those celebrity brands that’s been loved by everyone from the general public to Hollywood notables.
Pleasing: Harry Styles
Harry added entrepreneurship to his impressive curriculum vitae when he launched this gender-neutral beauty line in 2021. The English singer’s lifestyle brand has a lot to offer, from fragrances and body care products to apparel. However, the hero product of Pleasing is something that Harry can be often seen wearing himself – nail polish.
The Don’t Worry Darling actor’s outstanding collection of nail polishes matches well with his classy vibe. Pleasing is one of those celebrity brands that live up to the hype.
Houseplant: Seth Rogen
If you love 420-friendly people, you’re going to love Seth Rogen. The Canadian actor and comedian is known for his superb comic timing, acting and a keen interest in marijuana. The 41-year-old film star is famously associated with the online cannabis store Houseplant. Rogen co-founded Houseplant with his producing partner Evan Goldberg.
Houseplant is one of the most lucrative celebrity brands. It offers specially selected weed and various types of homewares that are designed to impress. As per the actor, Houseplant allows him to explore his creative side “that loves design … things like graphic design, interior design, product design”.
UN/DN LAQR: Machine Gun Kelly
Colson Baker, professionally known as Machine Gun Kelly, is another Hollywood A-lister who launched a nail polish brand like Harry Styles. UN/DN LAQR is a gender-neutral non-toxic nail polish brand that promotes self-expression. Apart from nail polishes, the brand also offers sweatshirts, hats and nail stickers.
Machine Gun Kelly’s understanding of today’s consumers makes his beauty line a remarkable success. He says “They (today’s consumers) are attracted and engaged with the rawness of DIY campaigns more than the glossy, big-budget ones”.
Final Words
We’re living in the times of social media where everyone’s promoting something they’re proud of, be it a skill, music, sports or business. Even the stars are using social media platforms to popularize their brands. Take inspiration from these celebrity brands, start working on your dream business idea and make the most of it by promoting it on the internet.
